Every networking group has stressed the need for a fine-tuned “elevator speech” – the short-and-sweet canned script to recite when meeting a business prospect at the many industry-related luncheons and events we attend regularly. But I like the step back as described in ABJ Austin’s posted article today. Lose the pitch and try getting to know the person first. I believe this is not a strange concept for women in my Commercial Real Estate field — CREW members have this down to a natural science. It can take a little longer, but will definitely produce long lasting results in the way of stronger business relationships. If there is a connection to be had, you will find it.
Thanks, Bob Burg, ABJ Contributing Writer.