Commercial Real Estate Advisors

Lose The Pitch: Getting to Know You

Posted by on Apr 28, 2016 in Uncategorized |

Every networking group has stressed the need for a fine-tuned “elevator speech” – the short-and-sweet canned script to recite when meeting a business prospect at the many industry-related luncheons and events we attend regularly.  But I like the step back as described in ABJ Austin’s posted article today.  Lose the pitch and try getting to know the person first.  I believe this is not a strange concept for women in my Commercial Real Estate field — CREW members have this down to a natural science.  It can take a little longer, but will definitely produce long lasting results in the way of stronger business relationships.  If there is a connection to be had, you will find it.

http://www.bizjournals.com/austin/how-to/marketing/2016/04/lose-the-elevator-speech.html?ana=e_aus_rdup&s=newsletter&ed=2016-04-28&u=eegLhAcZEQHMfkW0QaJhhg0fd217a5&t=1461854179&j=72745582

Thanks, Bob Burg, ABJ Contributing Writer.